![]() ![]() Marina Mansour: Yeah, so I think in the beauty space as far as cosmetics go, what we’re going to see is - and we definitely started seeing more of it over the last couple of months - but I think we’re going to lean into a lot more expressive beauty. Take a look: Photo Credit: Marina Mansour But fortunately, Marina Mansour, VP of Beauty and Wellness at Kyra spilled all the tea about which Tiktok beauty trends we can expect to see in the new year. And according to new data from Kyra, a number of your favorite Tiktok trends may be on their way out. Photo Credit: Kyra and Blended Trend Forecast: The Hottest Tiktok Beauty Trends To Expect in 2023 The top 5 makeup brands include, Elf, Maybelline, Dior and MAC.The top 5 body care brands include, Dove, Nivea and The Ordinary.The top 5 skincare brands include, CeraVe, Simple, Olay and Cetaphil.69% of Gen Z is gender agnostic when it comes to the beauty influencers they trust, meaning, a beauty creator can have just as much influence on a consumer – regardless of gender.48% bought a product after it was recommended to them by a content creator.40% are buying a new product they discovered online every two months or more.On TikTok’s influence on buying behaviors: Take a look at some highlights from the report: This report explains how Tiktok became a leading platform driving the latest trends in beauty and wellness. This year, the company teamed up with Blended to introduce its first-ever Gen Z State of Beauty Report: Then, Now, & Next. And Kyra, a Gen Z-focused creator economy company with the largest Tiktok trends database in the world is In fact, according to a report from Forbes, over 60 percent of its user base was born after 1996, a.k.a Gen Z. So it certainly is no surprise that many of these trends have become extremely popular with its users, especially Gen Z. ![]() The site has attracted millions of fans from around the world. TikTok is an online haven for discovering the latest trends, from makeup to fashion.
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